make the upgrade irresistible.
by hitendra patil
client accounting services: the definitive success guide
when you pitch cas to your existing clients and new prospects, your communication and messaging changes quite a lot. it is no more packages, hourly rates and standard deliverables mentioned on your website and in your emails, engagement letters and sales brochures/materials.
more: your firm needs a cas champion | lower your costs by 75% with cas | cas drives up demand for virtual cfos | turn client wants into needs | a job description for client accounting services | why cas is great for revenue growth | cas: finding the why behind the why
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communicating cas to your existing clients
cas is not a sales pitch to your existing clients. it is a value pitch, an upgrade pitch.
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